How to Read a Solar Quote (and Spot a Bad One)

Short answer: put every quote on the same footing: price per watt (total price ÷ system watts), estimated yearly production (kWh), equipment brands and models, and warranties. The U.S. average was about $3.36 per watt in Q3 2026 (Solar.com). Get at least three quotes; a quote far above average needs a good reason.

The 8 lines to check

Line What to look for
System size (kW DC) Panel count × panel watts. Should match your usage goal; see how many panels you need.
Total price and price per watt Cash price before incentives; compare $/W across quotes.
Year-1 production (kWh) Check it against NREL’s PVWatts for your address.
Panels Brand, model, wattage. Most home panels quoted in late 2025 were 400-460 W (EnergySage).
Inverter String, string with optimizers, or microinverters; see which is better.
Warranties Panel product and output (often 25 years), inverter, and workmanship/roof penetration.
Savings estimate Which electricity rate, yearly rate increase and export credit did they assume?
Financing Loan rate, term, dealer fee, or lease escalator.

Worked comparison

Quote A Quote B Quote C
Size 7.2 kW 7.6 kW 6.8 kW
Price $23,000 $30,400 $20,400
Price per watt $3.19 $4.00 $3.00
Year-1 production 9,400 kWh 9,500 kWh 9,800 kWh
Cost per first-year kWh $2.45 $3.20 $2.08

Illustrative numbers. Quote C looks best, but its production is high for a smaller system: check that estimate in PVWatts before trusting it. Quote B needs to justify its premium (better equipment, a battery, roof work).

8 red flags

  1. “Free solar” or “government program” pitches that turn out to be leases.
  2. Federal tax credit still listed for a homeowner purchase. It ended for systems installed after Dec. 31, 2025 (IRS).
  3. Savings that assume big yearly rate increases (above about 3-4%) without saying so.
  4. Production estimates far above PVWatts for the same size, tilt and direction.
  5. Lease escalators above 3% a year (EnergySage suggests 0-1%).
  6. Big dealer fees hidden in a “low-rate” loan; ask for the cash price.
  7. No roof assessment on an older roof. See should you replace your roof first.
  8. Same-day signing pressure or a short cancellation window.

Questions to ask every installer

  • Who does the installation: your own crew or a subcontractor?
  • Who handles permits, inspection and utility interconnection, and how long do they take?
  • What happens if production falls short of the estimate?
  • Who services the system if your company closes?

FAQ

Is the cheapest quote the best? Not always. Compare equipment, warranties and the installer’s track record, then price per watt.

Can I negotiate? Yes. Showing a competing quote’s price per watt often helps.

Sources

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